The following are the top statistics from business blogs that highlight the value of creating content for your brand on the internet.
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This Hubspot statistic emphasizes how crucial blogging is to building your brand’s online presence and increasing traffic. Through promotions, this strategy not only boosts website traffic but also enhances organic search results. Put simply, the statistics on business blogging indicate that having a blog increases the number of people who connect with your company’s online presence.
Findstack reports that the overwhelming majority of business bloggers have shifted away from the do-it-yourself method. Outsourcing content allows many marketing managers and small business owners to free up time for operational endeavors. When you spend money on custom content, don’t forget to account for images. According to Orbit Media, 42% of bloggers who include at least 10 images in their posts report seeing very strong results, while only 15% of bloggers who only use one image report the same.
To find out more about lead generation, Hubspot examined the content creation efforts of over 2,000 marketing experts over a six-month period. Over that period, companies that blogged saw a 165% increase in leads, while non-blogging companies only saw a 73% increase. The goal of growing your marketing funnel can be aided by starting a blog.
